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James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwills nonprofit mission!

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Offers a step-by-step guide to getting started in network marketing, including tips on evaluating product markets, maximizing income, training recruits, and working with a sponsor.

A fascinating portrait of the man who invented the erector set focuses on the life and times of A. C. Gilbert, the Yale graduate and marketing genius who created a toy that would radically change the market, and successive generations of boys. 17,500 first printing.

Home-Study Meditation Teacher Training Instruction Manual. Includes: theory of yogic meditation, techniques for relaxation, breathing and meditation, lesson plans and marketing ideas, plus Handouts and Samples Manual with handouts for foundation and intermediate courses and marketing templates. For a complete course with email support, Certificate of Achievement and CD recordings visit www.transformedu.com“I just told my husband that this is the best course I've ever experienced: clear, compelling, funny, practical and spiritual. I think that you have a wonderful way of sharing your knowledge, making it accessible to having a business and a life that emanates from the heart. Thank you so much!”—Elaine Lang, RN, M.S., Director of Bodynsoul Yoga, Spartenburg, SC.I have finished the course and enjoyed it immensely. I am a counseling psychologist practicing at a private college. I have practiced and studied meditation for years. This is by far the simplest, least intimidating way of disseminating this information to people who want to learn. Thank you for sharing your gift. —D.H., PhD, LPC, Fayetteville, NC

How to master the complexities of effective writing in design practice. Written and oral communication play a vital role in advancing design professionals' careers, yet few design schools offer training. Kliment spells out the various end-products of writing that professionals need, including marketing and promotion materials; reports and project communication with clients, staff, consultants, and public agencies; and writing for publication in print and electronic formats, as well as oral presentations. He presents the principles of clear writing, illustrated by realistic examples and exercises drawn from the world of design practice. Special features: * Principles of writing for impact * Tips for students * The spoken presentation * Going online * Layout and style dos and don'ts * Writing for an international market

An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

Wired Church 2.0 is the go-to guide for church staff and volunteers coordinating multimedia digital technology for worship, the classroom, and marketing. Covering everything from website design and trends in digital media to selecting and training your media team.Len Wilson has been on the leading edge of creativity in ministry since his 1999 title The Wired Church: Making Media Ministry. Wired Church 2.0 is the guidebook for a new generation of technology, addressing new multimedia trends, including blogs, podcasts, streaming video, and more. Wired Church 2.0 is a comprehensive how-to book written in an easy-to-understand "dummies' guide" style. Church media coordinators will learn about the technology, costs, methods, and tricks-of-the-trade for producing high-quality web and video elements for worship, education, and marketing.

Advance your basic skills or offer valuable training to apprentice designers with our latest volume, which is filled with techniques and how-to's to inspire you and help you excel at the art of flower arranging. Industry veteran Teresa P. Lanker, who for more than 20 years has taught floral design and marketing at The Ohio State University Agricultural Technical Institute, shares her expertise as author of this definitive guide. The design methods featured have proven especially successful among floral deisgn students with little or no expertise. Flower recipes and step-by-step instructions walk you through the basics, and variations show you how to expand on your knowledge with more advanced designs. We've also included entire chapters on proper packaging of flowers, working with balloons and creating a perfect commercial display. A comprehensive flower glossary and care and handling appendix help you choose and condition flowers for optimal use. With more than 500 photos, this book leads you through every step in the process with easy-to-follow how-to's. Learn the tips and tricks of the floral trade, and master the fundamentals of floral design, all while working through the lessons at your own pace.

If your goal is to launch a career in private investigation, you've got to do your homework. This self-paced, hands-on workbook and guide will prep you on education and training, licensing, office equipment and supplies, marketing, field equipment, report writing, photography and videotaping, firearms and more.

A countless number of new, renamed, and variations of sport supplements flood the market each year. Many of these are accompanied by slick marketing campaigns promising too-good-to-be-true results. For athletes seeking a safe, effective edge to their training and performance, supplements can be a confusing and serious matter. The Athlete's Guide to Sports Supplements separates fact from fiction, provides quick answers to the most common questions, and delivers information you can trust. Sport nutrition and supplement experts Kimberly Mueller and Josh Hingst provide concise descriptions for 120 of today's most popular supplements. For each entry, you'll discover what it is, how it works, potential performance benefits, research studies and outcomes, dosage recommendations, and possible health concerns. You'll also find recommendations for master's athletes, those competing in extreme environments, and those with special dietary needs, such as food allergies, diabetes, and vegetarian. Best of all, each supplement is listed alphabetically, providing quick and easy navigation throughout the book. Alternatively, use the supplement finder to locate supplements for a particular purpose, such as recovery, endurance, and strength. And for ease of searching, many of the supplements are thoroughly cross-referenced by scientific and popular names. With more than 120 supplements, recommendations for all athletes at all levels, and expert advice that you can immediately apply, The Athlete's Guide to Sports Supplements is the one training and performance resource you'll turn to again and again.

Hundreds of client-centered assessments, forms, and checklists as well as the essential marketing aids that every coach needs to build a successful practice Founded in 1988, Coach U, Inc., is the largest provider of online training for individuals interested in entering the fields of personal and professional coaching. Coach U, Inc., has educated more than ten thousand people, providing them the information, tools, and knowledge they need to successfully enter the fast-growing world of life, career, business, and corporate coaching. Coach U, Inc.'s unique approach to training encompasses the entire development of the professional coach. From the beginnings of becoming a coach, to all the ins-and-outs of growing a successful coaching practice, this program provides a comprehensive, step-by-step approach to learning how to become a strong, ethical, and dynamic leader in the coaching field. An all-in-one guide, Coach U's Essential Coaching Tools includes all of the materials a personal or executive coach needs to start and grow a successful coaching practice. This handy book and CD package includes both self- and client-assessment tools and worksheets/exercises to aid you in working effectively with your clients, as well as proven marketing and business development materials to help you get more clients and run a profitable coaching practice or provide superior coaching within an organization. Among these useful tools, you'll find: New client checklists, discussion and principles lists, success formulas, coaching mistakes to avoid, and many other helpful tools for coaching Record keeping and documentation forms to use in tracking your clients' personal information and billing information Worksheets, checklists, and sample materials to help market your practice A CD-ROM that contains all the materials in the book-fully customizable for your unique needs

An essential, up-to-date guide for catering students and professionals, Catering Management, Fourth Edition, covers all aspects of the business, (operations, sales and marketing to food and beverage service, menu planning and design, pricing, equipment, staff training, and more). The new edition is completely revised with information on sustainable and green catering practices, digital menu and proposal design, new catering industry software, and the expansion of the event market. State-of-the art marketing strategies, including social networking, web promotion, and on-demand proposal development, are also covered.

This is not just a book! This is a workbook! Here is what is also included when you purchase 8 Steps: · 49+ Videos · 12+ Webinars/Podcasts · PDF Version also available · Downloadable Business Plan, Marketing Plan, and Strategic Plan· 8 Live Training Sessions (live & recorded)Learn from one of the Nation’s Best Selling Authors and an actual Attorney and CPA on How to Start Your Business Today! Have you ever thought of starting your own small business- but thought it was too hard or had no idea where to start? Then this is the workbook for you! Listen to invaluable legal and tax advice given by Best Selling author and CPA/Attorney Mark Kohler, all which are geared toward helping you succeed in your dreams of being your own boss! No matter what your age, income, or current status in small business ‘start-up’ you will find material here that is invaluable and guaranteed to save you thousands in lawsuits, issues with the government or IRS and general heartache. Buy with confidence knowing we offer a 100% 30-day money back guarantee!

This is not just a book! This is a workbook! Here is what is also included when you purchase 8 Steps: · 49+ Videos · 12+ Webinars/Podcasts · PDF Version also available · Downloadable Business Plan, Marketing Plan, and Strategic Plan· 8 Live Training Sessions (live & recorded)Learn from one of the Nation’s Best Selling Authors and an actual Attorney and CPA on How to Start Your Business Today! Have you ever thought of starting your own small business- but thought it was too hard or had no idea where to start? Then this is the workbook for you! Listen to invaluable legal and tax advice given by Best Selling author and CPA/Attorney Mark Kohler, all which are geared toward helping you succeed in your dreams of being your own boss! No matter what your age, income, or current status in small business ‘start-up’ you will find material here that is invaluable and guaranteed to save you thousands in lawsuits, issues with the government or IRS and general heartache. Buy with confidence knowing we offer a 100% 30-day money back guarantee!

You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

Back in the "old days" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings. Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half. In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours. This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters). Needless to say, Copy Logic! works. Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy. Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.